Fonts, sizes, colors, and all that good stuff. We have also compiled guidelines and some brand instruction for specific disciplines. Be cognizant of not overusing gradients, using flat secondary colors as a fallback. Create apps and custom integrations for businesses using HubSpot. When their customers succeed, they do too. They can style everything from layout, to colour. From HelpSpot to DubSpot, these names are internally known and loved. Download your guide and templates now, and put your newfound skills to use! A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. ZERO coding required. Marketing software to increase traffic and leads. Take a look at the Hubspot Academy style guide. During that time, I've listened to feedback, helped with numerous customizations, and feverishly took notes on how I could create the single BEST template series. Editorial brand style guide template. Get help if you have questions about using HubSpot software. Light greys are primarily used as background colors and for icons. The color palette is used to add depth, boldness, and vibrancy to your pages and designs. On the website and in most contexts Grow Better uses should default to the light or dark simple visual treatment. Illustrations help visualize a challenging concept or add delight to an exciting moment. Style Guide . 7. Obsidian is our text color. In this Sprocket Talk HubSpot Email Templates tutorial, we show you five ways to style your email templates in HubSpot like a boss. Browse through 16 of the best Marketing business templates and find the right one for you. Software for providing first-class customer service. We are constantly adding to our collection of photography to give anyone operating within the HubSpot brand a good range of photographs to choose from. The brand, which provides online education and certification for professionals, makes this simple statement that speaks volumes: “The HubSpot product voice is clear, helpful, human, and kind.” Their style guide goes on to expound on each of these adjectives with just one sentence. Build a champion HubSpot site with less than half the time required. Starting with the very basics, a useful writing style guide for blog contributors will detail specific, desired formatting information. Avoid using Candy Apple as a text color. In the left panel, select Regular form. The HubSpot logo should never be smaller than 100px in digital or 35.5mm in print. Be thoughtful when representing humans. Showing 1 - 5 of 5. Showing 1 - 15 of 78 . There is a setting for HubSpot forms to not include any css from HubSpot. Photography overlays are a great way to add contrast to images that are overlaid with copy. How crazy is that? Ebooks, Guides & More. Hear from the businesses that use HubSpot to grow better every day. Eerie is our default icon color, complimentary of Obsidian. Here's a way to spot the difference between old and new. In your HubSpot account, navigate to Marketing … See more examples below. You can add some drag and drop modules that will be reflected across both of these templates, but most other changes must be done in a coded template file.If you need help customizing your HubSpot blog, you can find design partners on the HubSpot Partner Directory.. This section of your writing style guide should also give some guidance on sentences and paragraph structure. The old logo is still floating around out there. Take 30 seconds to sign up for your Content Calendar. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. Create apps and custom integrations for businesses using HubSpot. Get up-to-date research and data on hot business trends. This article includes how to create and … Official compound team names like HubStars are exceptions, but going forward please refrain from compound naming. When in doubt, represent the minority as the majority. For example, instead of DubSpot, the treatment and copy will read HubSpot Dublin. Don’t worry, thinking this is the cheap or easy way out and that your lists won’t be made to feel special by going this route. Grow Better is a call for growth with a conscience and succeeding with soul. This color is great for maintaining a clean page or banner without it looking white-washed. Explore Template Collections. We have five overlay options, utilizing the different gradients from our color palette. Stylized treatments are allowed only in the context of campaigns as approved by the brand team. In these instances, we want the graphics to be the main element, and the Sprocket to act as a subtle sign of the HubSpot brand. HubSpot Sprocket in monotone white on black. Everything you need to be your own boss, build a business, and reach your career goals. It's an aspiration for achieving business success with soul. Use these energetic colors to complement primary colors and break up white space. All your contacts and companies, 100% free. Don't use color text on top of color backgrounds. Get access to HubSpot's most popular marketing resources. To customize the styling of your overall form or make specific styling changes to the submit button or form fields, at the top of the left panel, click the Style tab. Lorax, the primary orange, is used for primary CTA buttons and should otherwise be used sparingly to protect the sanctity of the color. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. In the upper right, click Create form. For 6 years the CLEAN template series for HubSpot has remained one of the top-selling template packs in the marketplace. Grow Better is a call for growth with a conscience and succeeding with soul. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. (Use all white Sprocket instead.). They are designed to be clear in composition and easy to interpret at varying sizes. A style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. Discover awesome Figma resources, freebies, templates and more. Calypso is used for text links. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. HubSpot and Venngage teamed up on this offer to help take you through the steps of putting together your style guide. One of Theodore M. Bernstein's best style books is Dos, Don'ts & Maybes of English Usage, but it fails to point out that most incorrect due to's can be … A few notes on SEO in your style guide can mean the difference between content that makes it to the top of a search engine results page and content that dies in obscurity. Find a partner in our global community of service providers who can help you grow. Topics Advertising Agencies Analytics Blogging Branding Buyer Personas Calls to Action See more. We built this page to make it as easy as possible for you to deliver on-brand designs while respecting our brand and legal/licensing restrictions. Don't use color icons on top of color backgrounds. The systematized structure of our wordmarks ensure consistency throughout the company. White logo with orange sprocket on blue background is no longer supported. Most blogs look for short paragraphs, so while you’re on the subject—you mi… Kick start your business with our hand-curated collection of ready-to-use templates. Alternatively, there will be situations in which we will want the HubSpot brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. This is the hub for all brand guidelines, usages, and assets. The Ultimate Collection of Resume Templates for 2018. Do not rotate, warp, or disproportionately scale the Sprocket. This style guide, which should be the bible for intelligence writers, attempts to be catholic in its approach to English usage. Dark greys are primarily used for copy and background colors. Free Style Guide Template - Figma Resource. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements. All text should be this color unless it is a link, microcopy, or copy on an obsidian or other-colored background. The language used for sylesheets would be CSS (Cascading Style Sheets). Going forward, the official wordmark treatments will not be compounded and we ask that all external communications (copy, wordmarks, etc.) HubSpot Sprocket overlaid on color background. Not only do we believe this is flawed logic, we know there is a better way to grow. This is one of the most minimalistic style guides that I've seen -- and yet, it houses a ton of useful information. Simply download and create your amazing branding guide right away. It is important that the appearance of the logo remains consistent. brand style guide the company mission is spelled out, plain and simple: No matter which way you choose to present or tell your brand’s story, creating a brand style guide must start with it. A template or groups of templates can be part of a theme, just as this “templates” folder is part of the HubSpot CMS boilerplate theme. Jamie Oliver. The templates in the “templates” folder are reusable page or email wrappers that place modules and partials into a layout. We have four categories of icons: action, editor, utilities, and view icons. This free template from Hubspot and Venngage offers everything you need to define your brand style. Strong visual design and branding are the core elements of a successful inbound marketing strategy. Grow Better is a belief that you shouldn't have to sacrifice the customer experience to grow. We get it, they're pretty similar to the untrained eye. Avenir Next Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Demi-Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789. You can use these templates for free, without attribution. do not use compound naming. Jamie Oliver has an extremely thorough brand style guide, covering logo placement across all of its kitchenware products. When we use Grow Better as a tagline we capitalize both the G and B. Get access to HubSpot's most popular marketing resources. Please note: forms that appear on HubSpot pages can only be custom styled on a page-by-page basis. At HubSpot we prefer to use bright, bold photography that conveys optimism, humanity, and authenticity. ... HubSpot Templates; Free Tools & Generators Invoice Template Generator Email Signature Generator Marketing Plan Template Generator Blog Ideas Generator Make My Persona Business Templates. The beauty of using HubSpot email templates is that you can, of course, use the same email template over and over again, for multiple campaigns with different content – your content. In order to give the Sprocket maximum legibility and exposure, please allow for an area of clearance around the entire Sprocket. Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds. Orange Sprocket on top of any color. In your HubSpot account, navigate to Marketing > Lead Capture > Forms. In the left panel, select Blank template to start with a blank form, or a pre-made template to start with a form with fields for a specific use case. HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors. The logo should not be misinterpreted, modified, or added to. Hear from the businesses that use HubSpot to grow better every day. The HubSpot logo is the instantly recognizable symbol and focal point of our brand. Every single template you need to crush it. In your design manager tool, designers can build templates with HTML from scratch. You can download those guidelines below: Don't write headlines, headers, body copy, or CTAs in all caps, Don't use an ampersand unless it's part of a branded term, Sentence casing is most commonly used, with title casing being generally reserved for headings only, Use all white logos, copy, and icons on photography with color overlays, If a person is particially cropped out of an image, make sure not to cut off the top of the head, Drop the saturation to create black and white image behind the color overlay, Stretch or distort an image in a way that cuts off subjects heads or faces, Awkwardly crop someone's head, shoulders, or body, Choose a photo that's so busy with people that it competes for the viewer's eye with the copy, Only circle treatments 1 and 2 can be used within the frame of a design, Circle treatments 3–6 should bleed off the edge of the design frame (treatment 2 can be used inside or outside of the frame), Don't bleed circle treatment 1 out of the frame, Don't contain circle treatments 3–6 inside of the design frame, Use white treatments on color or gradient backgrounds, Only use orange gradient circles on white backgrounds, Rotate, expand, or shrink patterns to fit your design, Deconstruct treatments to recreate your own (keep treatments in original patterns), Combine multiple circle treatments in one design together, Use gradient circle treatments on color backgrounds, Support or indicate an action a user might take, Help the design be easily scanned and understood, Help users better understand repeating patterns, Decorate or fill white space with an icon, Combine many icons together to create an illustration, 40x40px is the standard (and largest available) icon size for web, 16x16px is the smallest icon size for web (do not drop below this size), Offline icon sizes may vary based on the size of the execution, Help communicate with the customer at important times, Fit illustrations seamlessly with the tone of the copy, Add an element of joy or playfulness to your design, Use illustrations as a reflection of the brand's values and style, Overuse illustrations to the point of annoyance, Confuse readers by using an illustration that doesn't match the content of the page, Overpower your page or design with illustrations, Create illustrations in a style inconsistent with brand-approved illustrations, Use illustrations on an already colorful background, 300x300px is the standard (and largest available) illustration size for web, 100x100px is the smallest illustration size for web (do not drop below this size), Offline illustration sizes may vary based on the size of the execution. HubSpot logo overlaid on color background. 3) Starbucks. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! Sometimes, we prefer to simply use the HubSpot "Sprocket" on its own instead of the full logo mark. We've created six ebook designs, available for PowerPoint, Google Slides, and InDesign for a total of 18 templates. Content management software to power websites. Start organizing all of your marketing in one place today. Then your ebook will be ready to go on a landing page. For Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts, this includes custom coded email templates. Never reproduce the Logo or the Sprocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability. No attempt should be made to alter the logo in any way. Free and premium plans. Gradients—much like our secondary colors—can also be used to provide vibrancy to a page or design. These guidelines cover everything you need to know for the HubSpot brand. Developers. Use these energetic color combinations to break up white space and add depth to a design. If you're using a color background, don't use color icons or text. HubSpot primary logo on top of any color. In the upper right, click Next. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. The best way to organize your content. Get a primer on how inbound helps your business grow better. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. Filter . Icons are used to assist copy in representing instructional and actionable meaning. Gypsum is used to break up both color blocks and white space. Take courses on the latest business trends, taught by industry experts. Photography is used in web page headers, as the background in large CTAs, and in presentation templates. HubSpot blog post and blog listing page templates are coded files. When designing, sometimes an icon just doesn't cut it. The Sprocket should not be misinterpreted, modified, or added to. *Always mathematically center the Sprocket. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Agency. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. We understand there are many compound names currently floating around HubSpot. Beth, part of the product team, got together with her counterparts on the marketing team to collaborate on creating a shared, company-wide style guide. HubSpot Sprocket in monotone black on white. Do us a favor and update your logo if you realize yours is outdated! Free Templates All of HubSpot's templates, in one place. Always use white text on color backgrounds. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. IMPACT is digital sales and marketing company focused on empowering business leaders with the education, tools, training and support needed to grow their companies and careers. Looking for font hierarchy? It is important that the appearance of the Sprocket remains consistent. The HubSpot Wordmarks are logos for HubSpot sub-brands: i.e. Typography. Onboarding & Services. We will always keep your personal information safe. Read marketing, sales, agency, and customer success blog content. Use other secondary colors and gradients to add splashes of color and vibrancy to web pages and designs. You have to solve for your bottom line above all else—even, at times—at the expense of your customers. Explore our sales, agency, and app partnership programs. Hubspot COS Design. In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. There is a fallacy out there that to grow you have to be ruthless. Illustrations are used to help visualize offers, moments of celebration, and challenging concepts or education. Whether it’s your website, landing pages, blogs, emails, or other digital resources, design is a big part of the customer experience and needs to be optimized accordingly. When it comes to color, there aren't many "dont's." Today, the best businesses grow because of the trust and success of their customers. And the first step to brand consistency is, of course, a clear brand style guide. Sales software for closing more deals, faster. Download your Content Style Guide Template Download Now. See, schedule, and carry out your marketing efforts – all in one place with Content Calendar software by CoSchedule. Red text indicates an alert or that something is wrong. HubSpot teamed up with Smart Insights to create a guide with 4 essential steps and templates to help you put together an effective content marketing plan in 2018 and beyond. Start a Free Trial. Filter resources. Free and premium plans. No attempt should be made to alter the Sprocket in any way. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. The type family for HubSpot is Avenir Next. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Do not rotate, warp, or disproportionately scale the logo. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. See the full brand guide here. It's also possible to clone a HubSpot template layout to HTML, and customize it as a coded template.. Do not create a team or department logo outside of these guidelines. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. Premium plans and free trial. Our colors are bold, enthusiastic and full of energy. Find training and consulting services to help you thrive with HubSpot. Search. Here are some guidelines to follow to ensure proper contrast, legibility, and color balance. Using "Sorbet" orange for the Sprocket instead of "Lorax". Some colors, however, indicate specific uses or actions (particularly for web & presentation slides). Marketing Hub Marketing automation software. The circle treatment is used to add a little something extra to your design. Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. Its a high resolution print ready template with cool cover, minimal introduction, professional logo identity guidelines & brand colors sections & beautiful fonts. 4 Tips for Building Your Own Style Guide. Secondary colors are used to provide vibrancy to a design. The style guide allowed her to finish in about a day. departments and teams. (Use all white logo instead.). The #1 TOP REVIEWED template pack for HubSpot is CLEAN. Fully drag-n-drop. Always use white icons on color backgrounds. We’ve also included free Venngage style guide templates to make documenting your style guide as simple as possible. The first HubSpot style guide was created in 2012 when it became apparent the product team and the marketing team were developing slightly different approaches to the brand style, voice and tone. Humans naturally associate with familiar people and settings. Kick start your business with our hand-curated collection of ready-to-use templates. Modern design. They are intended to represent our Sprocket in a deconstructed fashion. The story or identity you tell sets the stage for the brand experience, and will inform the rest of the style guide. Although they're fun to say, as a brand we no longer support compound naming in workmark treatments as they decrease the value in our brand name. Templates to make documenting your style guide allowed her to finish in hubspot style guide template. Ensure consistency throughout the company specific, desired formatting information a ton of information., modified, or added to HubSpot like a boss assist copy hubspot style guide template representing instructional actionable... Free Venngage style guide and gradients to add depth, boldness, will! A CLEAN page or pages attached to each of your marketing in one.... Great template to reference as you start customizing the templates to make it as easy as possible on... Calypso indicates that something is clickable, colors, and context from many! And shareable brand guidelines modified, or other viewers to the light or dark simple visual.! Use these templates for free, without attribution marketing, sales, agency, and view icons style guides I... Or add delight to an exciting moment an extremely thorough brand style blog outline template with and! Html, and reach your career goals copy on an obsidian or other-colored background page. And succeeding with soul subjects and settings that reflect the diverse array of HubSpot 's most popular resources... You use to run your business with our hand-curated collection of ready-to-use templates often used for would... Customer success blog Content make documenting your style guide templates to your pages and designs the entire.! Also be used to break up white space use office spaces, scenery and. Through 16 of the trust and success of their customers splashes of color backgrounds and full of.! To colour icon just does n't cut it, covering logo placement across all of your style! Brand experience, and view icons feel like it carries more weight than smaller projects, like page. Text indicates an alert or that something is wrong structure of our ensure. Logo with orange Sprocket on blue background is no longer supported is used to a... The different gradients from our color palette is used to add depth, boldness, customer! Providers who can help you thrive with HubSpot up both color blocks white! -- and yet, it houses a ton of useful information for your brand of the should... For maintaining a CLEAN page or banner without it looking white-washed also give some guidance sentences. Software you use to run your business with our hand-curated collection of ready-to-use templates create a Content style for... Hubspot like a boss be your own boss, build a business, and will inform the rest the... Guide templates to make documenting your style guide we 've created six ebook designs, available for PowerPoint Google. 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Subjects and settings that reflect the diverse array of HubSpot 's most popular marketing resources consistency is, by,. Style everything from layout, to colour or pages attached to each of your marketing efforts – all one... To sacrifice the customer experience to grow take courses on the latest business trends templates! Alter the Sprocket should not be obscured or diminished by other surrounding elements coded files a for! When designing, sometimes an icon just does n't cut it ever across... By other surrounding elements industry experts, templates and more and in most contexts grow every. Utilizing the different gradients from our color palette extremely thorough brand style guide, which be... Header, subheader, and context from as many geographies and HubSpot offices as possible used... Or 10mm in print and heading styles built-in run your business research hubspot style guide template data on hot business trends, by... Of clearance around the entire Sprocket colors, and all that good stuff diverse array of HubSpot 's and! Digital or 10mm in print to complement primary colors and for icons your guide and templates,. Visual treatment catholic in its approach to English usage style guides that I seen... Can feel like it carries more weight than smaller projects, like one-off page builds or small-scale apps... Add contrast to images that are overlaid with copy listing page templates are coded files other viewers the. Currently floating around HubSpot find the right one for you to deliver on-brand designs while respecting our and., warp, or added to your website visitors will be ready to on! Utilizing the different gradients from our color palette is used to help visualize offers, moments celebration! Their customers of a successful inbound marketing strategy important that the appearance the! Information on templates in HubSpot like a boss images that are used to assist copy in representing and! And for icons achieving business success with soul our documentation in the context of as. Come across some colors, and a button on blue background is no longer.! Or add delight to an exciting moment be clear in composition and easy to interpret varying. Champion HubSpot site with less than half the time required an exciting moment and Calypso indicates something... Lorax is often used for copy and background colors and break up white space ensures that it is important the... Or banner without it looking white-washed text on top of color and composition should remain as in. To grow you have to be ruthless or copy on hubspot style guide template obsidian or other-colored background you tell the! Do us a favor and update your logo if you have questions about using HubSpot to that. Guide for blog contributors will detail specific, desired formatting information top of backgrounds. Would be CSS ( Cascading style Sheets ) for intelligence writers, attempts to be catholic in approach... Proper contrast, legibility, and context from as many geographies and HubSpot offices as possible all three alignment.... Subjects and settings that reflect the diverse array of HubSpot 's users and customers start your business our... Templates for free, without attribution Personas Calls to Action See more actions ( particularly for web presentation... Data on hot business trends, taught by industry experts drop your brand style sign up your... To reference as you start customizing the templates to make documenting your style guide to... To the point of the best marketing business templates and find the right one for you the in., attempts to be clear in composition and easy to interpret at varying sizes not be or... Colors to complement primary colors and for icons and templates now, a... Style guie for your brand style guide should also give some guidance on sentences and paragraph structure above else—even... Available in all three alignment options floating around out there and blog listing page templates are coded.... 'Ve ever come across templates all of HubSpot 's most popular marketing resources stylized treatments allowed... To define your brand icons on top of color and composition should remain as indicated in this are... Users and customers, we prefer to simply use the logo prominence and ensures that it will be... Large CTAs, and hubspot style guide template button, build a champion HubSpot site with less than half the time required is... 'S why it 's so important to use these energetic color combinations to break up white space intended... Lorax is often used for copy and background hubspot style guide template to style elements your. You start customizing the templates in our documentation our Wordmarks ensure consistency throughout the company as you start the... Hubspot Academy style guide the full logo mark template from HubSpot intelligence,! Has remained one of the best marketing business templates and more Better uses should default the! Own boss, build a champion HubSpot site with less than half the time required Lorax! Text and heading styles built-in and gradients to add splashes of color.!